Flamengo needed a product collection for its official store in Rio de Janeiro, one that went beyond putting the club's crest on merchandise. I led the creative development of the collection from the ground up, researching the club's history, symbols and cultural identity to translate its heritage into a diverse range of products. From apparel, T-shirts, bags and pins to unexpected items like wine and cachaça bottles, the collection brought the spirit of one of Brazil's most iconic football clubs into everyday objects.

My Role: Creative Direction · Brand Research · Art Direction · Production Coordination