Short teasers for Oakley
Art Direction
September 2024
Oakley needed art direction for short films screening at an event in Rio de Janeiro.
Some launched new products, others promoted heritage pieces, and both had to live in one visual language that held the brand's place between sport and street culture.
I worked from Oakley's archive, researching the brand universe to understand what the heritage pieces stood for before deciding how to show them. I directed alongside a motion designer, designed the static screens, and curated the footage, photography, and music that ran between them.
Some launched new products, others promoted heritage pieces, and both had to live in one visual language that held the brand's place between sport and street culture.
I worked from Oakley's archive, researching the brand universe to understand what the heritage pieces stood for before deciding how to show them. I directed alongside a motion designer, designed the static screens, and curated the footage, photography, and music that ran between them.
My Role: Art Direction · Brand Research · Motion Art Direction · Storyboard Design · Content Curation