Pinata is a file storage company with a brand full of color, energy, and personality. In a market where competitors lean on technical specs and dry utility, Pinata faced a challenge: how to turn file storage into something people could actually care about.

The client came to us for a brand refresh. We delivered an updated brandbook, an audit of the whole brand, and a brand activation.

My work extended accross many touchpoints: strategy, ideation, merch website, installation, and production for the event.
Coordinating multiple production contractors across different countries was a significant challenge, but I successfully managed the collaboration and execution, ensuring the overall success of the event.