Global Citizen
Yes to
Bananas, talking to strangers, Egon Schiele, kindness, personal essays, cafés with proper wifi, bad drawings, Rio in January, good kerning, Santiago Yahuarcani, learning from people, psychoanalysis, crypto, taking the long way, coolhunting, being around researchers, hot yoga, huge draft files, walking and getting lost, creative briefings, people who change their mind.No to
Instant noodles, rocket emojis, the word impactful in a brandbook, midday runs, ultra roasted coffee, Chanel, poor signage, summer crowds, empty feedback, margarine, intellectual elitism, long decks, high screen time, pilates.Pinata
Creative Campaign & Brand Activation
June 2025
Pinata is a file storage company with a brand full of color, energy, and personality. In a market where competitors lean on technical specs and dry utility, Pinata faced a challenge: how to turn file storage into something people could actually care about.
The client came to us for a brand refresh. We delivered an updated brandbook, an audit of the whole brand, and a brand activation.
My work extended accross many touchpoints: strategy, ideation, merch website, installation, and production for the event.
Coordinating multiple production contractors across different countries was a significant challenge, but I successfully managed the collaboration and execution, ensuring the overall success of the event.
The client came to us for a brand refresh. We delivered an updated brandbook, an audit of the whole brand, and a brand activation.
My work extended accross many touchpoints: strategy, ideation, merch website, installation, and production for the event.
Coordinating multiple production contractors across different countries was a significant challenge, but I successfully managed the collaboration and execution, ensuring the overall success of the event.
Still Early for Rootstock
Creative Campaign & Brand Activation
November 2025
Rootstock has been building on Bitcoin for ten years. In a culture that rewards whatever launched last week, that can read as slow when it should read as proven.
"Still Early" is one of crypto's most repeated phrases, usually a shrug about price. We took it literally: hope, curiosity, the belief that the interesting part hasn't happened yet. For a brand ten years in and still building, it wasn't a slogan. It was an accurate description.
"Still Early" is one of crypto's most repeated phrases, usually a shrug about price. We took it literally: hope, curiosity, the belief that the interesting part hasn't happened yet. For a brand ten years in and still building, it wasn't a slogan. It was an accurate description.
The identity continued to live beyond the campaign itself, becoming a broader brand platform for Rootstock. I extended it across merch, events, and content, creating a consistent visual system that could evolve across different touchpoints.
Relicário
Visual Identity
September 2024
Relicário is a playlist that spotlights Brazilian popular music.
The flag's grid opens a space at the center, placing each artist at the center of Brazilian culture, and it solves a practical problem at the same time: you don't control which photo comes next. The shape does the organizing, which means the system holds regardless of what goes into it.
Personal project developed for the course Aprender Design.
The flag's grid opens a space at the center, placing each artist at the center of Brazilian culture, and it solves a practical problem at the same time: you don't control which photo comes next. The shape does the organizing, which means the system holds regardless of what goes into it.
Personal project developed for the course Aprender Design.
Short teasers for Oakley
Art Direction
September 2024
Oakley needed art direction for short films screening at an event in Rio de Janeiro.
Some launched new products, others promoted heritage pieces, and both had to live in one visual language that held the brand's place between sport and street culture.
I worked from Oakley's archive, researching the brand universe to understand what the heritage pieces stood for before deciding how to show them. I directed alongside a motion designer, designed the static screens, and curated the footage, photography, and music that ran between them.
Some launched new products, others promoted heritage pieces, and both had to live in one visual language that held the brand's place between sport and street culture.
I worked from Oakley's archive, researching the brand universe to understand what the heritage pieces stood for before deciding how to show them. I directed alongside a motion designer, designed the static screens, and curated the footage, photography, and music that ran between them.