Pinata is a file storage company with a brand full of color, energy, and personality. In a market where competitors lean on technical specs and dry utility, Pinata faced a challenge: how to turn file storage into something people could actually care about.

The client came to us for a brand refresh. We delivered an updated brandbook, an audit of the whole brand, and a brand activation.

My work extended accross many touchpoints: strategy, ideation, merch website, installation, and production for the event.

Coordinating multiple production contractors across different countries was a significant challenge, but I successfully managed the collaboration and execution, ensuring the overall success of the event.

My Role: Creative Strategy · Art Direction · Experiential Brand Design · Production Coordination 

My Role: Creative Research · Concept Development · Visual Identity · Generative Design · Creative Coding

Rootstock had been building on Bitcoin for ten years. In a culture that constantly celebrates what's new, the challenge was to turn longevity into an advantage rather than something that felt outdated.

I developed the visual identity for Still Early, translating the campaign's central idea into a visual language built around optimism, curiosity and the belief that the most interesting things are still ahead.

The identity became the foundation for a broader campaign, spanning social media, an IRL activation in Argentina, merchandise, events and ongoing brand communications. I extended the system across these different touchpoints, ensuring it could evolve while remaining recognizable.

Relicário is a playlist celebrating Brazilian popular music. I wanted to create an identity that treated each artist as an essential part of Brazil's cultural landscape.

Inspired by the Brazilian flag, I explored its grid as a framework for organizing different artists and their imagery. The central opening became a flexible visual device, allowing each artist to take center stage while keeping the overall identity consistent. The result is a simple but adaptable system that works regardless of which image comes next.

Oakley needed art direction for short films screening at an event in Rio de Janeiro. 

Some launched new products, others promoted heritage pieces, and both had to live in one visual language that held the brand's place between sport and street culture.

I worked from Oakley's archive, researching the brand universe to understand what the heritage pieces stood for before deciding how to show them. I directed alongside a motion designer, designed the static screens, and curated the footage, photography, and music that ran between them.

Flamengo needed a product collection for its official store in Rio de Janeiro, one that went beyond putting the club's crest on merchandise. I led the creative development of the collection from the ground up, researching the club's history, symbols and cultural identity to translate its heritage into a diverse range of products. From apparel, T-shirts, bags and pins to unexpected items like wine and cachaça bottles, the collection brought the spirit of one of Brazil's most iconic football clubs into everyday objects.

My Role: Creative Direction · Brand Research · Art Direction · Production Coordination